Friday, January 20, 2012


There are 156 retail shops of electronic products in Yangon. Out of these shops, by using stratified methodology, samples of 62 retail shops are audited monthly by MSR.

Retail Audit Reports are specially prepared for Marketing Executives, Country Managers, and Manufacturers of Electronic products.

Product Coverage: 
1. Colour TV
2. Video cassette player/ recorder
3. Audio Hi Fi
4. Video cassette disc player
5. DVD
6. Air-con
7. Refrigerator
8. Washing machine

Market Coverage: Yangon
Time Coverage: Monthly Report
(MSR has been carrying out Electronic Product Retail Audit Research since 1997.)

Brief Contents of Report:
Market Trends by Product and by Brand
Market Sizes: Sales Volumes by Product
Market Shares by Brand of Each Product
Best Selling Models of Each Brand and Sales Volumes of Each Model
Retail Prices of Each Model and Sales Volume at Each Price
Market Distribution of Each Brand
Stock Condition of Each Product and Each Brand at the Retail Outlets
Promotional Activities of Each Brand
Import Volume of Each Product and Each Brand

Please Contact:

Kyaw Hlaing, MA
Research Director

MSR Office-1
55, Maha Bandoola Garden Street,
Kyauktada Township,Yangon
Tel: 95-1-249231 / 391387

MSR Office-2
Room #1409, 14th Floor
Sakura Tower
339 Bogyoke Aung San Road
Kyauktada Township, Yangon
Tel: 95-1- 255655
Fax: 95-1-254263